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Locally Owned in Nanaimo, BC • Trusted Since 1986
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Prime Lures

(98 products)

Prime Lures are trusted by anglers across Vancouver Island for their proven action and vibrant colour options. Each spinner is precision-balanced for consistent rotation and flash — ideal for trout, salmon, and steelhead fishing. Available in a range of finishes including chartreuse, copper, blue, purple, and brass, these lures are designed to perform in both clear and murky water. Whether casting from shore or trolling deep, Prime Lures deliver reliable strikes season after season.

Let customers speak for us

from 1661 reviews
Echo Fly Fishing Ion Reel
Lightweight and a good

Lightweight and a good price

Steve N.
Echo Fly Fishing Ion Reel
R3ef Mooching Reel - Green
Great service…Fair price…fast delivery in

Great service…Fair price…fast delivery in US

Jeffrey S.
R3ef Mooching Reel - Green
SCOTTY - Coaming / Gunnel Clamp Mount
Well built

It will be put to good use when I can get out in my canoe for trout fishing

Jessel B.
SCOTTY - Coaming / Gunnel Clamp Mount
Prawn Trap Stackable Pacific Round 28"
Great service

Great service.

Fred S.g.
Prawn Trap Stackable Pacific Round 28"
Shipping Protection by Route
Great service don’t have to worry about porch

Great service don’t have to worry about porch thief’s I can track and receive notification when items delivered

Tyrone M.
Shipping Protection by Route
Mustang Elite 190 Inflatable PFD Vest MD3170
Good fit

Good fit. Not bulky.

Dayne R.
Mustang Elite 190 Inflatable PFD Vest MD3170
Seachoice 86834 Supreme Lake Tube
The tubes are fantastic they are so comfortable to lie on

The tubes are fantastic they are so comfortable to lie on. I’ve used them a few times and really enjoyed them

Dan C.
Seachoice 86834 Supreme Lake Tube
TOMIC 5" TUBBY PLUG - 646UVBII JACK SMITH
I use Tomic plugs all the time

I use Tomic plugs all the time, they produce action, it very nice to be pretty much you against the salmon, no drag from other products, mind you, the other types of lures and attractants work great.

Jessel B.
TOMIC 5" TUBBY PLUG - 646UVBII JACK SMITH
Salt Away Treatment
Great

Great product

Anonymous
Salt Away Treatment
Sea Striker 9" Rigid Blade Fillet Knife
It was a great knife to use it

It was a great knife to use it, filled it a lot of hallibut and link COD.

frank h.
Sea Striker 9" Rigid Blade Fillet Knife
Amundson Trend Flow 5 Mooching Reel - Gunmetal Grey
Love the feel

Love the feel

Dave G.
Amundson Trend Flow 5 Mooching Reel - Gunmetal Grey
Silver Horde Kingfisher Spoon Glow - UV Cookies & Cream
Everybody loves Cookies!

Cookies are always productive. One of my two real "go to" spoons!

Robert M.
Silver Horde Kingfisher Spoon Glow - UV Cookies & Cream
SCOTTY - Downrigger Release
Online ordering was easy

Online ordering was easy, picked up the order next time I was in Nanaimo

seamorgan2 s.
SCOTTY - Downrigger Release
Gibbs Delta Hali Hawg Grubs 8"
Excellent value held well on bullet

Excellent value held well on bullet jig

Tyrone M.
Gibbs Delta Hali Hawg Grubs 8"
TROLLMASTER Pro
Tim was a great help in electronics definitely

Tim was a great help in electronics definitely getting my business 👌

shawn b.
TROLLMASTER Pro

What customers think about the store

Specializing in fishing, boating, and marine supplies with extensive product selection. Fast shipping, knowledgeable staff, competitive pricing, and strong customer service. Customers appreciate helpful in-store assistance, quick order processing, and reliable...

AI-generated from customer reviews.

Delivery Product Service Staff

Steve's Weekly Fishing Report

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  • Nanaimo Halibut?!?

    Nanaimo Halibut?!?

    There have been a handful of halibut caught around the mid Island area in the last week. A couple near Thrasher Rock and some closer to Nanoose. While this is...

  • Chinook Fishing Peaking

    Chinook Fishing Peaking

    In Georgia Strait the Chinook Fishing is still very hot. But the fish have generally moved deeper than last week. Fishing close to the bottom in 225-240ft of water has...

  • Chinook is Open in the Strait of Georgia!!

    Chinook is Open in the Strait of Georgia!!

    Chinook season has kicked off for Georgia Strait fishermen and the initial reports are great! We have been seeing lots of Chinook from 50ft to 230ft lately. The best location...

  • Chinook Opening Soon!

    Chinook Opening Soon!

    The summer Chinook openings have been released. It looks about the same as last year for area 17. Follow this link to read the fisheries notice The Chinook are mostly...

  • Summer fishing is here!

    Summer fishing is here!

    In Georgia Straight the Coho fishing continues to be great! The clipped fish are still running very shallow. Keep your gear in the top 30ft of water. If you drop...

  • Salmon Season in Full Swing!!

    Salmon Season in Full Swing!!

    With July right around the corner we are now in peak salmon season! In Georgia Strait the Coho fishing has been very hot. The clipped fish continue to hold shallower...

  • Coho fishing is on Fire!!

    Coho fishing is on Fire!!

    Georgia Straight Coho fishing is super hot right now. There are large schools of Coho following the bait throughout the entire strait. The only tricky thing is targeting the marked...

  • First Week Of Coho Fishing

    First Week Of Coho Fishing

    The first week of Coho fishing is well underway. It's looking like we should be in for a great season, with lot's of fish in most locations. I've had good...

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