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Locally Owned in Nanaimo, BC • Trusted Since 1986
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Prime Lures

(98 products)

Prime Lures are trusted by anglers across Vancouver Island for their proven action and vibrant colour options. Each spinner is precision-balanced for consistent rotation and flash — ideal for trout, salmon, and steelhead fishing. Available in a range of finishes including chartreuse, copper, blue, purple, and brass, these lures are designed to perform in both clear and murky water. Whether casting from shore or trolling deep, Prime Lures deliver reliable strikes season after season.

Let customers speak for us

from 1897 reviews
O'ki Big Shooter Flasher - Green Jellyfish Kinetic Yellow Green Mist
great

great flasher

Christopher J.
O'ki Big Shooter Flasher - Green Jellyfish Kinetic Yellow Green Mist
Superfly Premium Dry Flies Assortment 2

As expected and delivered on time

John
Superfly Premium Dry Flies Assortment 2
Gibbs Zak Attack - Assorted 10pk
Great

Great bargin

Tom D.
Gibbs Zak Attack - Assorted 10pk
Gibbs Delta #0 Dodger - Silver Hex
Dodger looks

Dodger looks great

Mike R.
Gibbs Delta #0 Dodger - Silver Hex
Gibbs Highliner #1 - "A" Guide Series - Spring Roll Flasher
Gibbs Highliner

Great flasher at a great price!

Allan M.
Gibbs Highliner #1 - "A" Guide Series - Spring Roll Flasher
Semco Teak Sealer
Amazing service

Amazing service, product went on nicely, nice finish.

Kelly P.
Semco Teak Sealer
Trophy Glyde Centerpin 5" Reel - Steelhead Green
Amazing reel have it paired with the trophy glyde xl 10’6 rod

Amazing reel have it paired with the trophy glyde xl 10’6 rod. Great combo

Anonymous
Trophy Glyde Centerpin 5" Reel - Steelhead Green
Scotty High Performance Downrigger Line Counter – Digital LCD Replacement NEW MODEL!
It was very easy to install

It was very easy to install. Will have to wait until next season to try out.

Larry R.
Scotty High Performance Downrigger Line Counter – Digital LCD Replacement NEW MODEL!
Yamashita Mini Sardine 2-1/4" (5 Pack)
They're close to what i looking

They're close to what i looking for

Otis E.
Yamashita Mini Sardine 2-1/4" (5 Pack)
Scotty 2500 Line Puller
Worth every penny

Did exactly what it should - pulling prawn traps from 200’ depth with a breeze.

Anonymous
Scotty 2500 Line Puller
T Series Discharge Pumps 12 Volt 301200
Arrived quickly and works well

Arrived quickly and works well.

Ernie S.
T Series Discharge Pumps 12 Volt 301200
Shipping Protection by Route
If your in the area, check them out!

Great product, a little confusion on the quantity but they made it up on the second order with a shipping discount.

David C.
Shipping Protection by Route
Scotty Downrigger Plug 2121 - 12V Plug & Socket
Great place to shop

Great place to shop. Wonderful service.

Roy Y.
Scotty Downrigger Plug 2121 - 12V Plug & Socket

Awesome selection, prices and service. They actually have people that know what they're doing working there.

Brian H.
The Harbour Chandler

Good selection and helpful staff

marco a.
The Harbour Chandler

What customers think about the store

Well-stocked marine and fishing retailer with extensive product selection. Fast shipping, knowledgeable staff, and responsive customer service. Competitive pricing with frequent sales. Highly recommended by fishing enthusiasts and boaters across North America....

AI-generated from customer reviews.

Quality Service Shipping Staff

Steve's Weekly Fishing Report

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  • The Rain is Here, and so are the Salmon!

    The Rain is Here, and so are the Salmon!

     We are finally getting the needed rain to pull this years salmon into the rivers and stream. Every river system will now be loaded with fresh salmon and followed by...

  • Time to Hit the River!

    Time to Hit the River!

    River fishing was great this week, despite the low water. The forecasted rain kept getting delayed, but it's finally starting to arrive. This will cause a big push of fresh...

  • River Fishing is about to Pick Up!!

    River Fishing is about to Pick Up!!

     With some rain in the forecast river fishing is about to kick into high gear! It's been a dry fall so far, so while the saltwater salmon fishing season has...

  • Ocean Salmon Fishing Still Going Strong!!

    Ocean Salmon Fishing Still Going Strong!!

    With the nice weather conditions, our ocean salmon fishing is still going strong! Most salmon runs seem to be running a bit late this year, giving us extra time to...

  • Beach Fishing is Heating Up!

    Beach Fishing is Heating Up!

    The beach fishing on Vancouver Island has kicked into high gear! The rain last week has got the fish moving and fishing has been excellent. The rivers have some fish...

  • Beach Fishing Season is Here!

    Beach Fishing Season is Here!

    With the change in weather, beach fishing is heating up! This is my favourite time of year when the salmon stage at river and creek mouths, bringing fishing opportunities even...

  • Large Chinook Fishing is Peaking!

    Large Chinook Fishing is Peaking!

    Fishing for large Chinook has been excellent in Georgia Strait for the last week. Some of the fish have moved in closer to shore, but the outer islands and rocks...

  • It's Tyee Time!!

    It's Tyee Time!!

    It's that time of year when we see a lot of big mature Chinook in Georgia Strait, and better still, we can retain them. There have been some absolute monster...