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Locally Owned in Nanaimo, BC • Trusted Since 1986

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Prime Lures

(70 products)

Prime Lures are trusted by anglers across Vancouver Island for their proven action and vibrant colour options. Each spinner is precision-balanced for consistent rotation and flash — ideal for trout, salmon, and steelhead fishing. Available in a range of finishes including chartreuse, copper, blue, purple, and brass, these lures are designed to perform in both clear and murky water. Whether casting from shore or trolling deep, Prime Lures deliver reliable strikes season after season.